Coming from a single parent family, Elle experienced a stressful and lonely childhood. She obtained the ASEAN scholarship when she was 13 and has been living independently away from her family since, and went on to have a successful marketing career in global companies. Elle fully appreciates the struggles of the career challenges and societal pressure as a young woman firsthand, experiencing imposter syndrome, anxiety and feeling empty while constantly trying to overachieve, impress others, to be liked and accepted.
Her promotion to global marketing manager triggered an emotional downward spiral, which spurred her to explore what is real happiness. After going through many self discovery courses, coaching, yoga, meditation and many more, she discovered 2 things: 1. Authenticity starts with knowing who we are, before knowing what we truly want. 2. Quality relationships is the number one factor towards happiness and success in life. This is validated across multiple positive psychology models.
Since then, she dedicated her life inspiring others to practise courage, vulnerability, authenticity and compassion towards building connections with self, family, marriage and the community.
Known to be curious, intuitive and authentic, Elle has accumulated more than 200 hours of facilitation and coaching experience. She is International Coach Federation (ICF) accredited since 2017. She also holds a graduate diploma in Counselling and Psychotherapy with trained modalities such as cognitive behavioural therapy, solution focused brief therapy and hypnotherapy.
Elle is committed to support youths from at risk family backgrounds and young female leaders to achieve their full potential, and has since volunteered with non-profit organizations like CARE (Children-At-Risk Empowerment Association), YWLC (Young Women Leadership’s Connection), SCWO Star Shelter.
Through her RAW framework, Elle champions:
Through her cognitive, solution and heart-based approach, she helps others be congruent in mind, heart and action, as a result finding their authentic self, overcome the fear barrier and have courage to pursue their dream life.
Elle has more than 10 years marketing experience, specialising in B2B (Business-to-business) companies. Her career included market research, strategic marketing, marketing communications, being responsible for markets all around the world.
She believes marketing is a revenue generating partner, and is relentless in measuring results in her marketing efforts.
Elle fully understands her customers' business pain points and objectives. She is authentic in serving her clients - championing honesty, respect and clarity. Through authentic content and marketing automation, Elle offers practical advice and always aims to maximise the value and returns for her client's marketing dollars. Ultimately, she strives to support her clients in feeling comfortable and authentic about their brand message. Instead of spending much time on marketing tactics, she hopes to enable her clients to focus on the actual work they care most about - their heart-based services towards the community.